100% and rising

posted by: Nick Lowles | on: Tuesday, 3 March 2009, 08:48

When the HOPE not hate campaign linked up with Blue State Digital at the end of January our aim was to double our email list between now and June. Yesterday we hit our target after just six weeks. It is an incredible feat and proof not only of the success of our online strategy but the growing appeal of the HOPE not hate campaign.

The largest increase in new supporters was in the North West, with 5,300 new people signing up. Of these, an incredible 1,200 are from the Liverpool postcode area alone.

Our online campaign is being back up with an equally impressive offline campaign. At Manchester University we have collected over 700 names and email addresses and, separately, Unison North West has signed up hundreds of its members across the region.

We anticipate our list will grow further over the next few weeks as over 150,000 email invites to join the HOPE not hate campaign go out.