Building capacity

posted by: Nick Lowles | on: Thursday, 19 March 2009, 22:20

Just why are we collecting these email addresses? That’s what I heard from one meeting last week. I wasn’t in attendance but this was reported back to me today. Well, it’s quite simple. We are collecting online supporters so we can create offline activists.

One of the biggest drawbacks of our local groups is a lack of activists. Every year we have great plans but sometimes these can’t be achieved because we just simply haven’t got the numbers of people necessary to reach our goals. We fall short and what activists we have get burnt out. Increasing our capacity is absolutely essential and building our email list is a major way of doing this. Over the next few weeks our emails will start to change and we’ll begin the process of turning our supporters into activists and when we do our capacity will be greatly extended.